Officers and Board Members

Albert Norman Shelden, President

Albert Norman Shelden [President] was the Senior Assistant Attorney General in charge of the California Attorney General's Office Consumer Law Section from 2004 to 2008.  He was a member of the Consumer Law Section from January 1973 to November 2012.  He received his BA, with honors, from UCLA, and his J.D. from Rutgers, the State University of New Jersey, where he was an Editor of the Law Review.  He drafted a number of important California consumer laws, including laws dealing with direct marketing, business opportunities, telemarketing, "900" numbers and Do-Not-Call.  He has argued consumer cases before the California Supreme Court, the California Courts of Appeal, the Ninth and Fifth Circuits, and various federal district courts.  He second-chaired the states’ argument involving the application of state deceptive advertising laws to airline advertising before the U.S. Supreme Court.  Shelden has written a number of publications for the National Association of Attorneys General and has lectured at seminars and conferences on various issues involving consumer law, the interplay of the First Amendment and Commercial Speech, sweepstakes and promotional activities, and food advertising issues.  He was involved in numerous multistate lawsuits aimed at the practices of sweepstakes and promotion companies, telecommunications issues, predatory lending practices, privacy, environmental advertising and health fraud issues.

Susan Henrichsen, Secretary-Treasurer

Susan Henrichsen [Secretary-Treasurer] retired after 29 years as a California Deputy Attorney General in the Consumer Law Section, investigating and prosecuting a wide variety of cases involving unfair or deceptive business practices. She participated in multi-state actions and investigations relating to credit practices and consumer credit issues and has prosecuted cases in California involving a wide variety of businesses. She was actively involved in privacy issues, including Internet privacy, the privacy of medical and financial information, and identity theft. In addition to handling cases involving information-sharing practices, she drafted comments on proposed federal rules including HIPAA and Gramm-Leach-Bliley, and testified on state and federal legislation. Henrichsen has a bachelor's degree in economics from the University of California at Los Angeles. Her law degree is from the University of Southern California.

Evan Hendricks

Evan Hendricks was Editor/Publisher and founder of the Privacy Times newsletter from 1981 to 2014.  Through the newsletter alone, he has published nearly 3,000 pages covering a wide range of privacy and information law subjects, including the Fair Credit Reporting Act (FCRA).  He is author of Credit Scores and Credit Reports: How the System Really Works, What You Can Do. Hendricks has testified regularly before Congress. He is a regular presenter at Federal Trade Commission workshops. Hendricks has been qualified by the courts as an expert witness in FCRA and identity theft cases. He has served as a consultant on privacy issues to federal and state governmental organizations and businesses. He has been a featured American presenter on privacy-related issues at events in Paris, France, Venice, Italy, Cardiff Wales, London, England and Ottawa, Ontario.  He is regularly quoted in the mainstream media and trade press.  Mr. Hendricks has a Bachelor of Arts from Columbia College, Columbia University, and also attended the University of Oregon.

Pastor Herrera Jr.

Pastor Herrera Jr. has been involved in the area of consumer protection for over 30 years. He is currently an Adjunct Professor at California State University, Northridge, in the Department of Family and Consumer Sciences.   Formerly, he was employed with the Los Angeles Department of Consumer Affairs (LA DCA), where he served as the Director for 19 years. Under his leadership, LA DCA provided consumer protection services, including consumer counseling, complaint mediation and investigation, developed an award-winning volunteer and college internship program, and implemented a strong community partnership and consumer education component.  Herrera is a Board member of several organizations, including: California Contractors State License Board, National Consumers League, National Insurance Institute Consumer Advisory Board, and Consumer Action.  He is a past Board member of: California Community Colleges Family and Consumer Sciences Advisory Committee, the Los Angeles Financial Credit Union, and former Chair of the Telecommunications Consumer Protection Fund Oversight Corporation. He is a graduate of the University of California at Los Angeles, holds a Lifetime California Adult Teaching Credential, and is fluent in Spanish.

Aleecia M. McDonald

Aleecia M. McDonald is a privacy researcher and non-resident Fellow at Stanford’s Center for Internet & Society. She focuses on the public policy issues of Internet privacy, including user expectations for Do Not Track, behavioral economics and mental models of privacy, and the efficacy of industry self regulation. She co-chaired the WC3’s Tracking Protection Working Group, an ongoing effort to establish international standards for a Do Not Track mechanism that users can enable to request enhanced privacy online. Herdecade of experience working in software startups adds a practical focus to her academic work, and she was a Senior Privacy Researcher for Mozilla prior to working as Director of Privacy at Stanford. Her findings have been featured in media outlets such as the Washington Post, Ars Technica, and NPR. She has presented findings in testimony to the California Assembly, and contributed to testimony before the United States Senate and the Federal Trade Commission. She holds a PhD in Engineering & Public Policy from Carnegie Mellon.