According to Google, the new privacy link fits best with the legal disclaimers that were already appearing on its home page. Therefore, they looked to the copyright line and dropped the word "Google" (realizing it was implied) and added the new privacy link alongside it.
For more information about the California Online Privacy Protection of 2003, visit: http://www.oispp.ca.gov/consumer_privacy/laws/#six
To read the joint news alert from the Privacy Rights Clearinghouse, Electronic Privacy Information Center, and World Privacy Forum., click here. The alert also includes the letter sent to Google CEO Dr. Eric Schmidt which was signed by more than a dozen privacy and civil liberties organizations in the U.S.