Junk Mail: How Did They All Get My Address?

Fact Sheet 4Junk Mail:
How Did They All Get My Address?

What we call junk mail is actually the result of direct marketing campaigns designed to get you to buy a product or service. It's called direct marketing because it attempts to match you and your buying preferences with offers that are likely to make you buy a product or service.

When you purchase a product or service and give the company your name and address, the chances are you are being added to one or more mailing lists used for direct marketing. This is true when you buy a car or a house, use a shopping card, sign up for a credit card, subscribe to a magazine, buy something from a catalog, give money to a charity, or fill out a product registration form.

Many people want to reduce or stop junk mail coming to them. Read our guide to learn about a variety of strategies you can use to get off direct marketing lists.

"Shine the Light" on Marketers: Find Out How They Know Your Name

Fact Sheet 4a"Shine the Light" on Marketers:
Find Out How They Know Your Name

These days you realize that it is no coincidence that junk mail and solicitations come tailored to your individual interests. What you may be in the dark about is whether it is your magazine subscription, gym, or bank that is responsible for sharing your information with other companies.

If you are a California resident, the "Shine the Light" law, implemented January 1, 2005, requires businesses to tell you with whom they have shared your information. (CA Civil Code 1798.83)  Read our guide to find how who has accessed your personal information and how to opt-out of of future sharing.  You can also learn what rights you have if a business refuses to disclose the source of the information they have on you.

Junk Mail FAQ

Fact Sheet 4bJunk Mail FAQ

Telemarketing: How to Have a Quiet Evening at Home

Fact Sheet 5Telemarketing:
How to Have a Quiet Evening at Home

Junk Faxes: No Relief in Sight

Fact Sheet 5aJunk Faxes:
No Relief in Sight

Caremark Reportedly Shares Confidential Prescription Information to Steer Business to CVS Pharmacies

Privacy Rights Clearinghouse (PRC) has persistently challenged the health care industry’s improper use and disclosure of confidential medical information, which in many instances is used to market new or additional medication to patients. PRC has become aware that Caremark, a CVS owned company and one of the country’s largest pharmacy benefit managers (PBMs), is improperly sharing prescription information with CVS to steer pharmacy patients to CVS pharmacies.

Pharmacies Profiting At Your Expense: Your Help Is Requested

The Privacy Rights Clearinghouse (PRC) has been in the forefront in asserting that pharmacies -- and their marketing partners, the big pharmaceutical companies -- act improperly when using the medical information in customer prescriptions to mail letters or call customers in order to sell more drugs.

If this happened to you or someone in your family, please let us know.  It could be very helpful to the outcome of the lawsuit.

Junk Faxes: They Are Now OK with a "Business" Relationship

Until recently, the law on fax advertising was simple and straightforward: No one could send a fax advertisement without your prior consent. Of course, this did not stop the deluge of unwanted faxes touting hot stocks, mortgage offers, and vacation deals. Now, adding to the frustration, Congress has created an exception for fax advertisements sent when you have an “established business relationship,” or EBR, with the sender.

Comments to the Federal Communications Commission Regarding Implementation of The Junk Fax Prevention Act of 2005

Fifteen years ago when Congress passed the Telephone Consumer Protection Act of 1991 (TCPA), it made what seemed an unambiguous declaration: Unsolicited advertisements to fax machines were prohibited without the recipient's prior express permission. Clear though it sounds, the public's efforts to stop unwanted fax solicitations have had a long and tortuous history. The Junk Fax Prevention Act of 2005 creates a loophole that will surely reverse even the modest progress made against unwanted junk faxes.

New Look for Prescreened Credit and Insurance Offers

tarting August 1, 2005, unsolicited offers for credit or insurance that are based on information in your credit report should be easier to spot.

New regulations adopted by the Federal Trade Commission now require notices to prominently display the toll free number (1-888-5OPTOUT or 1-888-567-8688) to opt-out. Now, this number, along with a statement that you can stop the unsolicited offers, must appear - in at least 12-point type - on the first page of the offer.

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