Confusing E-Mail about Opt-Out Number Sends the Wrong Message

An unknown individual has broadcast an electronic mail message that has reached tens of thousands of consumers, confusing them with information that is only half correct.

The message explains, erroneously, that as of July 1, 2003, "the four major credit bureaus in the US will be allowed . to release your credit info, mailing addresses, phone numbers..... to anyone who requests it." This is not correct.

North Dakota Votes for "Opt-In" Financial Privacy

On June 11, 2002, voters in North Dakota spoke overwhelmingly in favor of financial privacy. A referendum which would prohibit banks from sharing, selling or otherwise disclosing personal financial information succeeded by a majority of three to one. This confirms what polls have been telling us for years. Consumers feel strongly about privacy, particularly when it comes to the sensitive information in bank records.

Interagency Proposal for Model Privacy Form under the Gramm-Leach Bliley Act

The Privacy Rights Clearinghouse (PRC)1 is pleased to comment on the Federal Trade Commission (FTC or Commission) notice of proposed rulemaking (NPR)2 to simplify the consumer disclosures required by the Gramm-Leach-Bliley Act (“GLB”). With only a few minor suggestions, the PRC endorses and fully supports the model form adopted by the agencies. We direct our comments as follows:

Consumer Notice Requirements for Opting Out of Pre-Approved Offers of Credit

For years, consumers have received preapproved credit offers with required notices and opt-out telephone numbers buried in fine print along with other mandatory legal notices. We support the Commission’s proposal to provide a layered notice. The proposal calls for a “short notice” on the principal promotional document. The short notice includes the most important information, including opt-out telephone number, with direction to a “long notice” located elsewhere in the solicitation.

Financial Privacy Notices: Do They Really Want You to Know What They're Saying?

"Because we value your privacy.. we may sell your personal financial information." Does this make sense? Of course, not. But, that is precisely the message many banks and other financial companies are now sending to their customers. However, this message -- blurred by fine print, big words, long sentences and marketing jargon -- is far from clear.

July 1st Privacy Notice Deadline is For Banks, Not Customers

Financial institutions have until July 1, 2001, to send privacy notices to their customers. The notices are required by the Financial Services Modernization Act, also known as the Gramm-Leach-Bliley Act or GLB.

"Consumers have a continuing right to opt-out," said Tena Friery, Research Director of the Privacy Rights Clearinghouse. "This applies even if notices have been lost or, as is quite common, mistaken for "junk mail" and thrown in the trash."

Financial Privacy Notices: Shorter is Better

For business, the goal should be not only to provide a notice that satisfies the legal requirement, but one that consumers can easily understand. Although practices may vary from company to company, the bottom line is always the same: Companies either share information with affiliates and third parties or not. Consumers either have the right to opt-out or they don't.

San Mateo Co. (California) Board of Supervisors Unanimously Adopts Financial Information Privacy Ordinance

Redwood City - The Board of Supervisors unanimously adopted an ordinance today to protect consumers' financial information privacy. With this ordinance, San Mateo County has become the first jurisdiction in California to provide consumers privacy protections in excess of those found in federal law, Gramm-Leach-Bliley Act. This ordinance would require financial institutions to ask for and receive consumerís permission before disclosing consumerís confidential information to third parties.


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