Caller ID: The Case for Consumer Education


The introduction of Caller ID to California has been an enlightening study in what happens when consumers are given adequate information to make meaningful decisions about safeguarding their privacy. The California Public Utilities Commission (CPUC) has mandated that the local phone companies educate consumers about the privacy implications of Caller ID. The CPUC has also required that the phone companies make both Complete and Selective Blocking available to consumers at no charge (called Per Line and Per Call Blocking in other states).

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